East African Breweries Limited (EABL) is preparing to introduce its Snapp Dry Cider at an exclusive event, Snapp Socials. This event, designed as a day-to-night brunch, will offer an opportunity for attendees to enjoy a variety of drinks, food, music, and social interactions in a vibrant setting.
The Long Brunch with Snapp Dry Cider is intended to provide a chance to experience Snapp Dry Cider in a relaxed, enjoyable atmosphere. The event highlights EABL’s entry into the dry cider market, a segment that has gained global popularity for offering a less sweet and more refreshing alternative to other alcoholic beverages.
The Long Brunch will offer guests an immersive experience, featuring Snapp Dry Cider as the main beverage. The cider’s crisp, dry taste is expected to appeal to those seeking a lighter option compared to traditional beers. Along with the cider, a curated selection of food will be available, designed to complement the beverage’s unique flavor profile.
The event will also include lively music, creating an energetic environment that encourages interaction and enjoyment. Attendees will have the chance to mingle, relax, and experience the social aspect of the event while sampling the new cider.
EABL’s decision to enter the dry cider market comes as consumer interest in less sweet alcoholic drinks grows. While cider has been enjoyed in various parts of the world for years, dry ciders, in particular, are becoming increasingly popular as a sophisticated alternative to sweeter beverages.
Snapp Dry Cider is positioned as a beverage that aligns with this trend, offering a refreshing, smooth option for those exploring new flavors. This launch marks a notable step in EABL’s continued efforts to diversify its beverage portfolio and cater to evolving tastes in the Kenyan market.
As the Kenyan beverage landscape becomes more diverse, Snapp Dry Cider aims to contribute to the variety of options available to consumers. With its focus on quality and flavor, it hopes to attract those looking for new tastes in the alcoholic beverage category. The Long Brunch with Snapp Dry Cider serves as an introduction to this new product and a reflection of the growing interest in craft and innovative drinks in Kenya.
The Long Brunch with Snapp Dry Cider offers an opportunity to experience a new cider in an engaging and social setting. The event brings together drinks, food, and music, providing a chance to explore Snapp Dry Cider while enjoying the atmosphere of the event.
EABL’s Snapp Socials event marks the beginning of the brand’s introduction of Snapp Dry Cider to the Kenyan market and reflects the company’s focus on expanding its range of beverage offerings.