RUBiS Energy Expands Service Stations Across Africa, Including New Gigiri Station in Nairobi
RUBiS Energy has announced the expansion of its service station network across Africa, with a new addition in Nairobi, Kenya, located near the United Nations Environment Programme (UNEP) headquarters in Gigiri. This development is part of the company’s broader strategy to enhance its presence across key African markets, bringing a range of customer-focused services and products to travelers and motorists.
A Focus on Convenience and Accessibility
RUBiS Energy’s expansion strategy aims to provide accessible and convenient fueling solutions, while also offering value-added services to enhance the overall customer experience. The newly launched Gigiri service station is part of this initiative, designed to cater to both local commuters and international visitors traveling through Nairobi’s bustling central and diplomatic areas.
Beyond offering fuel, the Gigiri station includes a variety of facilities that go beyond the typical service station experience. With an emphasis on convenience, travelers can enjoy services such as quick refreshments at Java House, professional vehicle maintenance at Maxxi’s Auto Centre, and access to essential items at the station’s convenience store. This concept highlights RUBiS Energy’s commitment to making everyday travel easier and more efficient for all customers.
Expansion Across Africa
RUBiS Energy’s African growth plan involves the strategic rollout of new service stations in multiple countries, enhancing its infrastructure and offering greater reach to a wide customer base. By tapping into both urban centers and key transport hubs across the continent, RUBiS aims to be a one-stop destination for motorists seeking more than just fuel. The company has made significant strides in building a reputation as a reliable and customer-centric energy provider.
The company’s focus on offering a comprehensive range of services at its stations sets it apart from other competitors in the market. RUBiS Energy’s efforts to offer additional services such as fuel-efficient Ultra Tec technology, Rubis Gas, Castrol lubricants, and loyalty programs like the RUBiS Card position it as a player focused on value creation for customers, making it a relevant stop for daily commuters and road travelers.
Global and Local Partnerships
The expansion of service stations like the Gigiri location also showcases RUBiS Energy’s commitment to creating partnerships with local businesses and global brands. The collaboration with Java House, a popular coffee chain in Kenya, is an example of how the company is curating a diverse range of services for customers who value efficiency and quality. These partnerships not only enrich the experience for customers but also create local employment opportunities and stimulate the economy in the regions RUBiS operates.
Looking Ahead
With the launch of the Gigiri station and additional service stations planned for other parts of Africa, RUBiS Energy continues to focus on strengthening its service offerings while maintaining its commitment to delivering value for money. While it may still be early to assess the long-term impact of this expansion, the company’s aggressive growth strategy suggests a broader ambition to solidify its footprint across the African market.
In the coming years, as travel in African countries continues to increase, RUBiS Energy’s expanded network of service stations may become an important player in providing fuel and additional services that address the evolving needs of road users.